Getting To Know Monica Yates From Kajabi
I was recently lucky enough to chat with Monica Yates, the Chief Growth Officer of Kajabi. Kajabi is a one-stop online platform for entrepreneurs to create and market courses and memberships to their customers. In the time I spent talking with Monica, it became abundantly clear that not only is she incredibly experienced in the world of digital products, but she is also one of the most supportive and inspirational people I know.
Monica has been working in e-commerce for over 15 years and has a wealth of experience in digital marketing, web engineering and design as well as growth and strategy development. This rich history has enabled Monica to make a real impact in her current role with Kajabi.
Since joining the Kajabi team in 2011, she has been instrumental in helping to establish Kajabi as the leading education platform in the market. Her influence can be seen everywhere, from Kajabi’s outstanding customer service and focus on helping entrepreneurs succeed, to her active role in the company’s growth initiatives and product development. Our chat focused on some of the things she has done in her role at Kajabi, and here’s what she had to share:
Digital Products
Monica’s primary focus is building, launching, and managing digital products from concept to a reality. Whether it is a course, membership, or an online digital product, Monica has the know-how and expertise to help entrepreneurs move forward with their vision.
When working with entrepreneurs on a digital product launch, Monica is able to listen to the idea and make it into a reality. She works to understand the goal of the launch, the target market, the strategies needed to make it successful, and the steps needed to create an engaging product launch. Throughout this process, she lends her expertise to help the product launch reach its highest potential.
Growth Initiatives
When it comes to growing the Kajabi platform and helping entrepreneurs succeed, Monica’s expertise is unrivaled. She has worked to create a full-fledged network of members who have been given the unique opportunity to market their products to a larger audience.
Monica has been key in helping to launch growth initiatives such as Kajabi e-books and other forms of content creation. All of these strategies help to engage and educate people who are interested in the Kajabi platform and in learning how to be more successful.
Marketing Strategies
Once a product is launched, Monica leads the charge in executing marketing strategies to ensure the product is successful. One of the things that sets Kajabi apart is the integrated marketing tools. Monica designed tools such as lead pages and automated emails to help entrepreneurs track, analyze, and engage their current and potential customers.
Her expertise also lies heavily in content marketing. She has written hundreds of blog posts, article and PRs to help drive traffic and engagement with Kajabi. Internally, she has implemented content calendars, email newsletters, and other forms of content marketing to help Kajabi engage and retain customers.
Customer Service
Monica’s deep understanding of customer service comes from her years in the industry. She works to ensure Kajabi customers have an outstanding customer experience by creating efficient processes and systems for customer service.
Her expertise includes finding and implementing ways to improve customer onboarding, help desk systems, and providing an easy and convenient way for customers to ask questions and express feedback. Monica credits Kajabi’s success largely to its dedication to outstanding customer service, and her streamlined processes are a part of that.
Inspiration & Motivation
Monica is also an inspiring leader who is passionate about helping entrepreneurs succeed. She works to instill a sense of accountability and ownership in all of her staff, and she takes time to cultivate relationships with her team members.
Though she is a professional, Monica also has a great sense of humor and uses her wit and charm to help others feel at ease. She believes in the power of authenticity and encourages her staff to take risks and be courageous in embracing their failures.
It’s clear to see why Monica is so passionate about Kajabi. Not only does she have a wealth of experience in both product development and marketing and customer service, but she also has great enthusiasm for her work and brings a wealth of knowledge and passion to the table.
If you’re looking for someone to show you the ropes and help you succeed in developing your digital product, then Monica is definitely the person to turn to. With her years of expertise and her inspiring guidance, she is sure to be an invaluable asset to any online business.
Thank you to Monica Yates for taking the time to chat with me and share her story.